Let’s be real: responding to DMs, comments, and inquiries at lightning speed isn’t exactly the dream that made you pick up a camera. But we also know how quickly that “hey, I’m interested!” message can go cold if someone’s waiting hours (or days 😬) for a reply. Even if you’ve got a VA (hi! 👋) or someone helping behind the scenes we aren’t robot fast.
Because let’s be honest even as a VA, I’ve gotta sleep, eat, and occasionally do non-urgent human things… like shower, walk the dog, or remember what sunlight feels like.
Enter: ManyChat. My behind-the-scenes secret weapon for helping photographers actually convert leads while still doing things like… sleeping. Or showering. Or not refreshing Instagram every 12 seconds.
As a virtual assistant who supports photographers with systems and setup (not copywriting or marketing magic), this is one tool I wish I’d started using sooner. Here’s why and how it works with Instagram to save your sanity and increase bookings.
So, What Is ManyChat?
ManyChat is a chatbot tool that connects with your Instagram account (plus Facebook and website, if you want). It lets you set up automated messages that are triggered by things like comments or DMs so you can reply instantly without needing to be physically present on your phone.
No cold, robotic vibes here when it’s set up right, it still feels personal. Just super timely. Like having a friendly mini-you hanging out in your inbox 24/7.
Why Photographers Love It (Even If They’re Not “Techy”)
- Instant replies to new leads = higher conversions
- Custom pathways for mini sessions, weddings, or inquiries
- Keeps inboxes organized—no more missed DMs
- Works while you sleep (or are shooting a wedding!)
✨ Bonus: it’s easy to plug in your brand voice so clients still feel that personal touch you’re known for.
📲 Real Instagram Workflows Photographers Are Using with ManyChat
So what does this actually look like in the wild? Here are some real ways photographers are using ManyChat with Instagram to connect with followers, automate responses, and yes book more sessions without being chained to their phones:
1. The Mini Session Waitlist (a.k.a. Goodbye, Comment Chasing)
Scenario: You’re announcing your spring or fall minis.
Instagram Post Caption:
🌸 “Spring Minis are LIVE! Limited spots—comment ‘MINIS’ below and I’ll send the details!”
What Happens with ManyChat:
As soon as someone comments “MINIS,” ManyChat swoops into their DMs with your booking link, pricing, and FAQs—while you’re packing client gifts or wrangling your own toddler. No digging through comment threads. No buried messages. Just smooth, timely info while they’re still in that “take my money” mood.
📸 [Insert mock screenshot of post + comment-triggered reply]
2. The Lead Magnet Freebie Delivery (List Building on Autopilot)
Scenario: You’ve got a “What to Wear” guide, a location checklist, or a freebie your people will love.
Your CTA:
“Need outfit help? Comment ‘STYLE’ and I’ll DM you my free guide!”
ManyChat Magic:
Once they comment, ManyChat instantly sends your beautifully branded guide straight to their inbox and adds them to your email list. Yep—automated value AND future nurturing. (Flodesk users, this is where the magic really happens 💌)
📸 [Insert DM preview of the freebie delivery]
3. The Auto-Reply While You’re Shooting
You’re on a wedding day, halfway through a 10-hour shoot, and someone DMs you “Hi! Can I book a session?”
Solution: Set a ManyChat auto-response like:
“Hey! I’m out capturing love stories today 💛 I’ll be back soon, but you can check availability or book right here [link] in the meantime!”
Boom—professional, polite, and proactive… even while you’re nowhere near your inbox.
4. The Client Inquiry Shortcut
Instead of always saying “link in bio,” try this:
Your CTA:
“DM me ‘BOOK’ to get pricing + check availability!”
What Happens Next:
ManyChat automatically asks what kind of session they want, shares your investment guide, and even lets them book a consult call. All while you’re wandering Trader Joe’s wondering if you already bought goat cheese. 🧀
✨ Bonus: Create custom paths based on session type—weddings, portraits, branding—so they get the right info fast.
5. 🎉 The Engagement Booster Giveaway
Want to beat the algorithm and fill your inquiry list?
Instagram Post Idea:
“Comment ‘YES’ to enter to win a free session!”
Behind the Scenes:
ManyChat DMs every commenter with a thank-you and a cheeky little “Psst… if you don’t win, here’s a link to book anyway 😉.” It’s smart, warm, and works like a charm.
No Bots, Just Better Boundaries
You can use ManyChat without losing the human touch. It’s not about replacing the connection it’s about supporting it. These automations handle the admin-y parts, so you can step in with heart when it counts most. Like actually responding with personality… once you’ve finished your coffee. ☕️
But now you’re not missing that dreamy couple’s DM just because you were in a shoot (or eating tacos in peace 🫣).
Need Help Getting It Set Up?
That’s what I’m here for. I’m not a marketing strategist, I’m a systems gal who loves setting up the tech-y backend stuff that makes your business flow smoother.
Psst… Want a Discount?
👉 Want to try it? Here’s my referral link for a sweet little discount. No pressure, no hard sell. Just a friendly nudge toward making your life a little easier and your bookings a lot smoother.
Want More Tools Like This?
Check out my free systems guide for photographers or swing by my resource page to see the other time-saving tools I recommend all the time (because they actually work).
Your Systems BFF,
Erin
