(From a Virtual Assistant Who’s Been in the Trenches)
Let me just say this upfront: if the Consistency Club had been around back when I first started supporting photographers as a virtual assistant, it would’ve saved us all so much time, stress, and last-minute marketing panic.
I can’t even count how many times I saw talented, passionate photographers pour everything into serving their clients only to feel totally stuck when it came to staying visible in their own business.
They weren’t lazy. They weren’t bad at marketing.
They were just trying to do everything, and marketing always got pushed to the bottom of the list.
Now that I’ve found the Consistency Club, I’m shouting about it from the rooftops because it’s the exact tool I wish I’d had in my back pocket for every client I’ve supported.
Okay, Here’s a Little Secret…
Honestly? Marketing genius isn’t in my job description. Writing standout copy or leading huge campaigns isn’t my jam.. Sure, I do have some amazing people I can pay when clients want that full on marketing magic but here’s the thing:
Budgets aren’t always endless even for established photographers. That’s where the Consistency Club comes in like a total lifesaver.
It’s my secret weapon for helping clients create real, connection-driven content without needing a full marketing team or hours of brainstorming. The templates and training take the guesswork out of what to say and how to say it, so marketing actually feels doable and even kind of fun. And trust me, I know because some of my clients have actually used their monthly hours to have me sit through the training for them and simply give them their action steps. Because seriously, who wants to watch videos when you could be sipping coffee or crushing client shoots?
Honestly? It’s the perfect middle ground between “DIY overwhelm” and “hiring a whole agency.” And it’s totally changed how I support photographers behind the scenes.
Okay, so…What Is the Consistency Club?
The Consistency Club, created by Annemie Tonken and Dayna Schaaf, is a monthly, done-for-you marketing membership specifically for photographers. (Bless them, truly.)
Every month, you get:
- 🎧 A private marketing podcast (to keep your head in the game)
- ✉️ Two photographer-specific email templates
- 📱 Six customizable social media captions
- 💡 A secret strategy each month
- 🎟 Free access to Club-only marketing summits
- 🔁 Easy billing and cancellation
Everything is written for photographers so it’s not just “good copy,” it’s the right kind of messaging that resonates with their audience.
Why I Wish I’d Had This Sooner (for My Clients)
I can’t tell you how many times I’ve seen my clients scramble to piece together email content, write social captions from scratch, or brainstorm newsletter topics during their busiest seasons. It works, sure but it’s a ton of extra work and stress.
The Consistency Club would’ve made everything so much easier and faster, with content that’s actually aligned to what photographers need to say each month. No more last-minute panics or pulling ideas out of thin air just solid, relevant templates that can be customized and scheduled in a snap.
Honestly, having this kind of system would’ve been a total game-changer for both me and my clients.
What Makes It So Good
✨ Low-Lift, High-Impact (With Room to Personalize)
One of my favorite things is how flexible the templates are. You’re not locked into one “voice” or style; they actually encourage you to customize everything so it still sounds like you (or in my case, my client!). It’s done-for-you without being one-size-fits-all.
🚀 Momentum You Can Stick With
Marketing works best when it’s consistent, but we all know how hard that can be in the middle of back-to-back sessions and late-night editing. The Club makes it feel manageable and actually kind of fun. It gives you that quiet nudge to keep going without the guilt trip.
👯♀️ Created by Real Women Who Truly Get It
Annemie and Dayna aren’t just brilliant at what they do—they’re photographers, business owners, and genuinely thoughtful people. I trust them completely. Everything inside the Club reflects the kind of care and clarity I wish all marketing tools had.
Flodesk Users, This Is a Big One 💌
If you’re on Flodesk, girl, the Consistency Club is about to become your new obsession. They’ve put together Flodesk-specific training and one-click templates that drop right in no fuss, zero formatting headaches, just gorgeous, on-brand emails ready to go.
Honestly, this would’ve saved me hours like, literal hours I spent wrestling with solving formatting issues for my clients.
And hey, if you’re not on Flodesk yet? No worries. Everything in the Club is still super user-friendly and easy to adapt to whatever platform you use.
And Now… a Blog Tool? 🙌
Just when I thought the Club couldn’t get more helpful, they’re about to roll out a Blog Tool, too. And here I am, writing this blog late at night with zero templates to lean on.
That means members will now receive:
- 2 monthly email templates
- Up to 4 blog drafts
- 10+ social media captions
From inbox to blog to Instagram everything’s cohesive, strategic, and ready to roll. It’s a dream for photographers and the people supporting them behind the scenes (hi, hello 👋). Now the real question: can I tweak this to fit my marketing style and pull in more photography clients?
This Would’ve Changed the Game (and Now It Can)
If you’re a photographer trying to stay visible or a VA, studio manager, or teammate trying to keep everything moving this is the tool I wish we’d all had sooner.
👉 Click here to join the Consistency Club and get access to the emails, captions, blogs, trainings, and templates that will finally make consistent marketing doable.
Affiliate Note
Yup, if you sign up through my link, I earn a small referral. But I only ever recommend tools I’d use for my own clients.
P.S. Want More Helpful Tools?
📘 Grab my free systems guide for photographers
🧰 Or take a peek at my resource page for more tried-and-true tools to help you streamline and show up with ease.
Thanks for being here and for being the kind of person who cares about doing things well. If you’re looking for support that matches that same energy? The Consistency Club might be your new best business friend.
With smiles,
Erin
