I’ve paid for the whole shebang branding, website buildout, copy, the works and learned a ton along the way. As a systems person, I know we can’t ignore the website when we’re building workflows and client processes, but that doesn’t mean you need a full redo…unless you do but that’s for a different post!
I’m excited to share my top takeaways that any photographer can apply today that make your site feel polished, professional, and actually help convert visitors into clients.
My goal making sure the systems behind your photography business pair with your site so it’s not just pretty, it’s actually working for you.
Think of me less like your Showit designer and more like the person who connects the dots—your CRM, your email platform, your booking links, your client resources—so your website becomes a central part of your business system instead of just a digital billboard.
Pretty Is Nice. Conversion Is Better.
Sure, a stunning homepage makes people stop scrolling. But the real question is: can they figure out what to do next?
Can they actually book you without sliding into your DMs?
Can they find answers to their “what do I wear?” questions without texting you at 10 p.m.?
Can they pay you without you chasing down invoices like Emily Gilmore chasing Friday night dinner RSVPs?
When I set up systems for my clients, I look at their websites like one piece of a bigger puzzle. It’s not about redesigning everything, it’s about building the bridges between your site and your systems so your traffic has somewhere to land (and convert).
How Systems Sneak Into Your Site
Here’s how I boost conversion without ever opening a Photoshop file.
1. Links That Actually Lead Somewhere
Every button, form, and call-to-action on your site should connect straight into your CRM, whether you’re on HoneyBook, Dubsado, or Session. That way, an inquiry isn’t just an email—it’s the start of a whole automated workflow.
Think of it like the Stars Hollow town troubadour: always there, always consistent, and keeping the whole vibe together.
2. Hidden Pages (aka My Secret Weapon)
I love a good hidden page because it makes your client experience smoother without overloading your main site.
Investment Guides that live on your site instead of as a PDF attachment that gets lost.
Prep and Style Guides you can link in emails and workflows.
Client Resource Hubs with post-session tips, print shop links, or referral bonuses.
It’s all systematized so you send one clean link, and your clients feel like you’ve thought of everything.
3. Emails That Point Back to Your Site
Your CRM and Flodesk aren’t just sending reminders, they’re driving traffic back to the right places on your site.
Instead of “Here’s your invoice,” it’s “Click here to pay through your client portal.”
Instead of “Your gallery is ready,” it’s “Head to your personal delivery page here.”
It feels polished, on-brand, and gives your site extra purpose.
Why It Matters
When your systems and your website are aligned, traffic doesn’t just arrive—it actually goes somewhere useful. Clients know where to click, what to do, and how to move forward without you explaining it ten different ways.
It’s not about tricking anyone, it’s about making things so seamless that your site works like a 24/7 virtual assistant. Yes, even while you’re actually at golden hour with a client… or binge-watching Parks and Rec for the 11th time.
The Bottom Line
I’ll never claim to be the one building you a custom-coded site, but I will make sure the one you already have works smarter, not harder.
That means connecting your booking buttons to your CRM.
Linking your emails back to hidden pages that delight clients.
Building workflows that boost conversions without you lifting a finger.
Because at the end of the day, your website should be part of your system, not a pretty standalone piece that leaves you doing all the heavy lifting.
And when your systems are humming, conversions happen naturally. Like coffee refills at Luke’s: reliable, easy, and always exactly what you need. ☕✨
TL;DR
Your photography website shouldn’t just look cute, it should do the work.
- Link your CRM, emails, and booking tools so no inquiry gets lost in the void.
- Use hidden pages, guides, and resources so clients actually know what’s up.
- Build workflows that guide people from “just browsing” to “where do I sign?”
- Let your site work while you’re out shooting, editing, or pretending to binge-watch responsibly.
Pretty is nice. Systems that book clients while you sip coffee? That’s the dream. ☕✨
