Spoiler alert: It’s mostly smooth systems, a little sass, and zero chasing down unpaid invoices.
Wondering what it’s like to have someone in your corner who actually loves setting up workflows, perfecting your client process, and making your business hum like a finely tuned (and still stunning) machine?
Hi, it’s me. 👋🏼
I’m the quiet presence behind the scenes, bringing that boutique, buttoned-up feeling to your business—without you needing to turn into a tech wizard or pull midnight Google marathons on “How to set up a HoneyBook scheduler for mini sessions (again).”
You can Voxer me from the cereal aisle.
I’ll send you a quick Loom, walking you through a HoneyBook hack (think Gilmore Girls energy, but less coffee and way more spreadsheets).
And yes, when meltdowns happen, you’ll get a David Rose gif paired with a checklist to soothe the chaos.
Your Systems Are My Problem Now
That nagging “I really should clean up my onboarding workflow” thought?
I’m on it.
I untangle the duct-taped automations, rebuild what’s broken, and turn your “Wait, did this ever work?” into smooth, click-and-go processes.
Here’s what that looks like:
- Rebuilding HoneyBook or Flodesk setups so they actually do what you need (no more ghost emails or mysterious triggers).
- Crafting custom client workflows that flow seamlessly from contract to gallery delivery—with built-in buffer time and that polished brand feel.
- Connecting forms, schedulers, payment plans, and emails so everything talks to each other without a single “Where’s that form again?” text from you.
Think of me as your systems doula—guiding your business out of overwhelm and into calm, professional, dare I say, joyful flow.
Admin? Automated.
(Your inbox deserves a break. Let me handle it.)
I’m not the one writing your Instagram captions, but I am the one building the backend that delivers your freebies, tags your audience, and sends your “OMG, I’m so glad you’re here!” emails in Flodesk—with fonts that actually match your brand.
Month to month, this means:
- Managing Flodesk workflows, segmenting your list, and syncing opt-ins to your CRM.
- Automating pre-session questionnaires, welcome guides, prep emails, and payment reminders.
- Making sure your client journeys feel thoughtful and polished—not like a tech disaster waiting to happen.
- And if your contact form looks like it time-traveled from 2006? Consider it getting a facelift.
Got a Course (Or Dreaming of One)?
Launching a guide, building a course, or somewhere between “I have 47 Google Docs and a dream”? I take your content and make it run like clockwork.
Here’s how I support your education empire:
- Building Kajabi, Thrivecart Learn, or other course platforms with real flow and function.
- Embedding Flodesk emails so your funnel actually makes sense and sends at just the right time.
- Organizing modules, bonus PDFs, and assets so your students never have to hunt through “final_FINAL_actual_v3” folders.
No chaos. Just clean systems and a course that runs while you shoot.
You Dream It, I Make It Happen (Implementation-Only Edition)
You’ve got a dream team: copywriter, designer, maybe an SEO strategist. Amazing.
Now, who’s going to actually build it?
Hi, that’s me.
I:
- Plug in the words, connect the dots, and build your workflows in HoneyBook or Flodesk.
- Sync opt-ins to your CRM and segment your audience for the perfect follow-ups.
- Coordinate launch backends with “I’ve got it” energy and real follow-through.
Basically, I make sure your creatives don’t sit in your inbox collecting digital dust.
No team yet? No problem. I have a vetted network of copywriters, designers, SEO pros, and marketing experts who get creative service businesses. I’ve worked with them, trust them, and know they show up with excellence and heart.
You get proven support, and I handle the implementation, so everything works beautifully and feels aligned.
What Monthly Support Looks Like
Ever wished your business just ran without a “Fix Later” Google Doc lurking around? That’s the vibe we’re going for.
When we work together monthly, you get:
✅ Weekly or biweekly check-ins
Intentional updates so you always know what’s done, what’s next, and what you don’t have to worry about.
✅ Admin systems that don’t need babysitting
I maintain your CRM, keep your canned emails fresh, and ensure client journeys flow—even during launch season.
✅ Course + offer backend support
Launching a shop, guide, or funnel? I handle the tech; you focus on the content.
✅ Flodesk workflows & automations
Freebie delivery, nurture sequences, full-funnel strategy—I build, test, and tweak so it all feels dreamy and flawless.
Sunrise, Sunset & Everything In Between
(A Love Letter to Your Quarterly Calendar)
Every quarter, I tackle the dreaded but oh-so-essential task of crafting session calendars for photographers.
No, it’s not glamorous. It’s juggling sunrise charts, travel weekends, Daylight Savings chaos, and your kid’s soccer schedule.
Part spreadsheet sorcery, part client whispering—and 100% designed so you don’t have to scramble at 11pm the night before.
Here’s how I create booking calendars that work with your light and your life:
🌤️ Audit your actual availability
Sessions planned around your light preferences (sunrise? golden hour?) and real-life calendar.
🗓️ Build a photographer-friendly booking calendar
Mini session blocks, full-session flexibility, built-in buffer days, and enough white space to keep you sane.
✨ Customize your CRM (HoneyBook, Session, etc.)
Times, confirmation emails, prep guides, automated reminders—I do it all.
🧮 Smart scheduling rules
One golden hour per day? No bookings the night before a wedding? Consider it done.
📍 Location-based timing
Shooting multiple locations? Timing options set for drive time and light, so your clients don’t accidentally book you into a panic.
So, What’s It Actually Like Having Me as Your VA?
It’s like hiring the systems-savvy big sister of your biz, minus the unsolicited advice.
I’m the one sending Loom videos with step-by-step updates, dropping Schitt’s Creek memes in Voxer when your workflow finally fires, and fast-talking you through automation ideas like I’ve had three cups of coffee (spoiler: I haven’t).
I’m not just building your backend—I’m helping you run your business like the real CEO you are, without burning out or patching together duct-taped systems.
From HoneyBook setups to Flodesk funnels to keeping your sunset sessions booked and beautiful, I’m here to make the tech feel a whole lot lighter.
So whether you’re dreaming up your next course, planning your busiest season, or just trying to get your admin life under control – I’ve got you. 💻📸✨
Let’s make your business feel as polished behind the scenes as it looks on Instagram.
